We are asked on many occasions to do a full Marketing Due Diligence. We don’t do that! What we do is “A Stare”, a short ,sharp, intense look. This ensures that the key issues can be identified quickly and at a reasonable cost.
SEO has changed
In a world of pictures and Video, Google is blind, You need to do it differently
6 Seconds is all you've got
So your videos need to be different, your tweets more impactful
Joined up perspective
Inbound marketing is all about having a unified view of prospect behaviour
e-Mail isn't dead as a tool
So why do yours fail?
A car is a car
Take any component away and it ceases to function, so why aren’t your marketing efforts truly interlinked?
By the time that a prospect becomes a “Marketing Qualified Lead”, they are ready to buy-no selling required
Clarity is better than creativity
Are you fed up with Marketing agencies being totally creative and completely unclear?<br> You will get clarity from our interim marketing management, and so will your target market. They will know why you have the right product for them.
Art or Science?
Marketing should be both. One is no use without the other
If you want lots of pretty graphs – fine. We prefer to let the results talk for themselves
Planning requires a viewpoint that looks at all elements
But you have to start with a vision, a goal, an overall objective. Without that, why are you even considering change?
A great strategy is a waste of time unless it is backed up by a consistent, achievable action plan. The actions are as important as the strategy
Many great strategies don’t have a consistent action plan. If the actions are outside the Strategy, how do they help the overall plan? and if the Strategy doesn’t contain actionable elements, it WILL fail
Communication is key
It is a waste of time having a great strategy and action plan if the people who have to carry it out aren’t communicated with. A great strategy is one that is communicated, understood at all levels, and actioned with enthusiasm. So many great strategies fail because the Company just don’t understand what is required of them, or they just see the actions without the overall picture. Telling an army troop to take a hill is all well and good, but telling them to climb a hill to dominate a landscape as part of an overall strategic objective is much, much more powerful
Tools like Hubspot aren't the answer
But they do make you think about having a tightly coupled marketing program
Your target is complex
So you have to clarify the complexity. Don’t become complex yourself
Unlinked programs are just a bag of bits
Too much energy and effort is put into creating a great message, which then fails to get the results you want because the delivery mechanism isn’t clear